Years of Experience
Sole designer managing end-to-end corporate communication and multimedia projects
Produced company profile and training videos (safety, lab, FSSC 22000) for internal communication
Designed UI/UX for internal applications and company website to improve usability and visual consistency
Led visual execution for major corporate events and branding initiatives
Coordinated event production and documentation, ensuring consistent brand storytelling
Corporate communication
UI/UX design
Video production
Event branding
Brand storytelling
Designed 30+ client merchandise and seasonal campaign materials for brands including Xiaomi and Canva
Developed visual concepts for onboarding kits and hampers, enhancing brand storytelling
Contributed to website design and seasonal digital campaigns
Merchandise design
Campaign materials
Website design
Brand adaptation
Designed user interface for the Trade Dashboard application, improving clarity and usability of financial data visualization
Developed UX writing for Forex notifications to enhance user understanding and engagement
Implemented and adapted QLola Design System across ongoing features to ensure consistency and scalability
Collaborated with stakeholders to refine user flows and improve overall user experience
UI/UX design
UX writing
Design systems
Fintech
Designed user interface for the Trade Dashboard application, improving clarity and usability of financial data visualization
Developed UX writing for Forex notifications to enhance user understanding and engagement
Implemented and adapted QLola Design System across ongoing features to ensure consistency and scalability
Collaborated with stakeholders to refine user flows and improve overall user experience
Campaign materials
Brand adaptation
Event branding
Fintech
Duta Bahasa Banten 2021
Duta Bahasa is a provincial program that promotes the Indonesian language — Bahasa Indonesia — across Banten. My role was Design Coordinator: I managed the visual identity of the program and worked across divisions to ensure our communication materials were consistent and clear. But the work that stayed with me wasn't the design. It was going into Kohod Village.
WHAT I ACTUALLY DID
Kohod Village — teaching literacy to a community that had never needed Bahasa to survive.
You can't design for someone you don't understand.
Going to Kohod taught me what it actually means to meet someone where they are — not where you expect them to be.
Empathy as a skill, not a feeling
Understanding how someone thinks — their culture, their habits, their daily language — isn't automatic. It requires presence and patience. Kohod taught me to observe before I assume, and to listen before I explain.
Cross-functional collaboration
Working across design, content, and events divisions — each with different priorities and languages — was my first real experience of making a team move together. It required coordination, compromise, and knowing when to lead and when to follow.
Communicating design to non-designers
Presenting work to program leaders who weren't in design taught me to speak about decisions in terms of outcomes and people — not tools and aesthetics. A skill I use every time I walk a client or stakeholder through a design choice.
Knowing that people are more than their context
The residents of Kohod didn't need to be fixed. They had a rich culture, a functioning community, and their own ways of understanding the world. What they needed was a bridge — and the humility to recognize that distinction changed how I approach every new audience I design for.
Scholas Occurrentes - Indonesia ambassador
WHAT SCHOLAS OCCURRENTES IS
Not a school. Not a charity. A movement that believes education starts when you ask young people what they're actually worried about.
MY CONTRIBUTIONS
Represented Indonesia formally
Presented Indonesia's national initiatives and educational context to an international audience in Rome
Contributed to global discussions
Participated in international dialogue on education equity, youth challenges, and cultural exchange across 190 countries
Designed a curriculum framework
Developed a framework integrating Indonesian cultural values and student behavior — grounding global educational ideas in local reality
Listened more than I spoke
The most valuable thing I did at the forum was listen — to what young people from other countries were genuinely worried about, and how differently the same problems look from different places
WHAT STUCK WITH ME
Education equity discussions in Rome. Not abstract — personal, specific, and uncomfortable in the best way.
I went to Rome as a designer. I came back more convinced than ever that the best design — starts with genuine curiosity about the person in front of you.
WHAT I'VE LEARNED
Every problem looks different from a different place
Working with participants from dozens of countries made me aware of how much context shapes a problem. A solution that works in Jakarta might be irrelevant in Haiti. That humility — about the limits of your own experience — is something I now carry into every design challenge.
Listening is a form of leadership
Scholas's whole approach is built on dialogue — not telling, but asking. Spending a year in that environment changed how I lead in group settings: I ask more questions before proposing solutions, and I've learned that a room full of people who feel heard makes better decisions than a room led by the loudest voice.
Purpose over prestige
Representing Indonesia in Rome under a Vatican-affiliated organization sounds significant — and it was. But what made it meaningful wasn't the stage. It was the conversations that happened in between sessions, with young people from countries I'd never visited, talking about things they were genuinely afraid of. That's the kind of work I want to keep doing, in whatever form it takes.
Caring is not soft — it's rigorous
Scholas takes empathy seriously as a methodology. Not as a nice-to-have, but as the actual starting point for any meaningful change. A year in this environment confirmed something I already suspected: caring about people deeply, and doing the work to actually understand them, is one of the most demanding and most valuable things a person can do.
