Where research, systems thinking, and visual design come together.
Argha Karya is Indonesia's first flexible packaging film manufacturer — a Southeast Asian leader serving 1,016 brands across food, pharma, and industrial sectors. Their existing website had the right content, but presented it in a way that made a globally significant company look smaller than it is.
COMPANY
PT Argha Karya Prima Industry Tbk
MY ROLE
Sole designer — analysis, redesign, system
INDUSTRY
TOOLS
Figma, Wix
THE PROBLEM
A company producing 110,000 tons of packaging per year — serving over 1,000 brands globally — deserved a website that communicated that weight.
The existing arghakarya.com had structural problems that no amount of visual polish would fix. The information wasn't wrong — it was just organized in a way that created friction instead of trust.
No design system
Inconsistent type, color, and spacing across pages — no visual logic holding it together
Weak hierarchy
Grid and layout undefined — everything competed for attention equally
Unnecessary Flow
The job application flow was broken in a way that hurt both applicants and recruiters
KEY DESIGN DECISIONS
Lead with sustainability, not just products
Argha's "Going Zero to Be Hero" green packaging initiative is one of their most strategically important stories — but the original site buried it. The redesign elevates sustainability as a primary navigation item and homepage section, because it's exactly what enterprise buyers and investors want to see first.
Build a design system, not just a redesigned page
The original site was built page by page, with no shared visual logic. Every section had its own rules. The redesign started with a system — defined type scale, spacing units, color tokens, and component patterns — so the site can grow without falling apart.
Remove the location page — put it in the footer
A dedicated page for office locations creates unnecessary navigation depth. Four offices (Jakarta, Bogor, Malaysia, New York) are shown directly in the footer with linked Google Maps — so any visitor can find what they need in under two seconds, without leaving the page they're on.
MY ANALYSIS
Before redesigning, I audited the existing site across five dimensions.
Original site — issues found
Color usage inconsistent — no defined palette
Grid & layout undefined — hierarchy unclear
Sharp corners throughout — stiff, cold feel
Images oversized — content gets buried
Location on a separate page — unnecessary friction
No design system — nothing scalable
Redesign — decisions made
Defined color system — consistent, approachable
12-column grid with clear section hierarchy
Rounded corners — warmer, more accessible brand feel
Images right-sized — content leads, visuals support
Location moved to footer with linked Google Maps
Full design system built — scalable across all pages
CAREER FLOW REDESIGN
The job application flow was broken in a way that hurt both applicants and recruiters — just in different ways.
The existing careers page had a critical structural flaw: clicking "apply" on any job listing redirected to a single generic form asking applicants to re-enter their CV details manually — without specifying which role they were applying for. Applicants had to repeat information already on their CV, and recruiters received undifferentiated submissions with no automatic link to a specific vacancy.
Before — broken flow
Step 1
Browse job listings page
Step 2
Click "Apply" on a specific role
Step 3 — the problem
Redirected to ONE generic form for all positions. No role pre-selected. Applicant re-enters everything already on their CV. Recruiter receives submissions with no vacancy link.
Result for recruiter
Manual sorting of untagged submissions across all vacancies
Generic form for all vacancies
No role pre-selection on apply
Applicants re-enter CV data manually
Recruiter sorts all submissions by hand
After — redesigned flow
Step 1
Browse job listings page
Step 2
Click "Apply" on a specific role
Step 3 — the fix
Redirected to a role-specific form with the job title pre-populated. Only relevant fields shown. Applicant uploads CV directly — no manual re-entry of data already on it.
Result for recruiter
Submissions automatically tagged to their vacancy — zero manual sorting
Role-specific page per vacancy
Job title pre-populated on form
CV upload replaces manual re-entry
Submissions auto-tagged to vacancy
REFLECTION
Less structure on the page would make the content feel more substantial, not less
This wasn't just a visual aesthetic changes. The more significant change was for making the complicated flow to be simplify, more human.
